A Method Proposal for Determining Health Communication Campaigns’ Messages
نویسندگان
چکیده
Abstract This research is focused on the question of deciding what to say in a (health) communication campaign. The goal search for ways selecting/tailoring effective campaign messages which are persuasive targeted audiences. Accordingly, by considering Social Judgement Theory foundation Integrated Behavior Model; two variables, belief strength and involvement proposed with method predict persuasiveness messages. When people have strong beliefs high involvements, message that does not match most important behavioral determinant should be used However, when weak beliefs, matching without level. These hypotheses tested field health (cervical cancer) HPV vaccine acceptance all accepted. CATI collect data surveys. study sample, derived through close probability sampling, consisted mothers who live Istanbul/Turkey at least one 11-26-year-old daughter(N=145). Multiple linear regressions, decision trees (CHAID) ANOVA analysis.
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ژورنال
عنوان ژورنال: European Journal of Natural Sciences and Medicine
سال: 2022
ISSN: ['2601-8691', '2601-8705']
DOI: https://doi.org/10.26417/ejis.v2i2.p49-73